Internship 2 Reflective Diary

The place I landed an internship at is called TORSTAR. They are a Public Relations & communications company. They work with many big brands such as; Missguided, Everlane, Sukin, Mulbury, Helen Kaminski, Casamigos Tequila, Khloe Kardashians protein world, Original Mineral, Cover FX Makeup, Kate Spade and many more. I had Interned with Torstar for 3…

Is there a better way to pitch?

An advertising pitch is something that a company requests when they are wanting to put together a campaign of some type. A number of agencies will then come forward and pitch their ideas to the company. From that, they will select the one they liked the best to work on their campaign. Pitching is mandatory…

Martin Sorrell / WPP

Martin Sorrell is a British businessman and the chief executive officer (CEO) of an Advertising agency called WPP, which is one of the worlds largest advertising and marketing services group. He was born on the 14th of February 1945 (72 yrs) in London to a Jewish family, and he is now one of the most…

HEALTHY FOODS, AFFORDABLE PRICES

This campaign is to promote healthy eating at affordable prices. They have created a fast food chip box but instead filled it with vegetables instead of greasy fatty fries. I think the idea behind this is genius as I’ve never seen anything like it before. This was created by an agency called firehouse, and it…

YOUR TYPING WHILE YOU DRIVE IS AS BAD AS YOUR DRIVING WHILE TYPING

This road safety campaign which features a black screen to act as a phone with a white text bubble stating in really bad grammar “your typing while you drive is as bad as your driving while typing”. This was created by an agency called Gitam BBDO to state the obvious dangers of mobile use while…

BULLETS LEAVE BIGGER HOLES THAN YOU THINK

This is another print advertisement for Gun Violence called Holes. It was created by the Advertising agency Grey which is located in New York. This campaign shows three human targets, which includes a small boy. It was commissioned by a non for profit organisation. I think it is so inspiring in the way it portrays…

“SOME TOYS NEVER DIE”

Duracell came up with a funny but terrifying print advertisement to try and promote┬áthe long life of their batteries. The print advertisement shows a little girl with an old toy standing in her doorway which features the words “some toys never die” This Advertisement was created by the advertising agency Grey which is located in…

THERE ARE NO TOOLS THAT CAN FIX EXTINCTION

As an animal lover, I definitely feel very strongly about this print Advertisement campaign for the World Wildlife Fund. It was created by BBDO Spain to bring forward the issue of extinction. It shows a polar bear in a garage workshop to strongly make the point that “there is no tool that can fix extinction”…

MOMS DEMAND ACTION

I came across an American print ad for gun control which i think is so inspiring and amazing. They are a photo of 2 children each holding an item and it says “One child is holding an item that is banned in America, guess which one” In all three print Ads one of the children…

PENGUIN BOOKS PRINT AD

I find this print Ad that Penguin Book’s created to launch their new audio books so creative. It consists of three versions of three very well known authors. They are William Shakespeare, Mark Twain and Oscar Wilde. They have shaped their bodies into the shape of a pair of headphones and has their heads as…

Luke Edwards Vs Qantas Dispute

I find the ongoing dispute between Luke Edwards and Qantas very interesting. I firstly started studying the case for an assessment but very quickly started forming my own opinions on it. Luke Edwards owns an online retail clothing store and Qantas are a well known airline. The dispute was over a Kangaroo logo as you…

TYPOGRAPHY

For my Digital Design unit we were asked to create a Typography artwork using the software Illustrator. I chose a font called Lemon Milk hence why the picture is of a lemon and then I came up with words that I would use to describe myself and moulded them into the shape of the lemon….